The trust pages every online store needs

A first-time buyer has no reason to trust you yet. Before entering card details, many look for proof that a real business stands behind the store. Clear trust pages answer their doubts before they have to ask.

Contact

Give a real way to reach you: an email address or form, and ideally a phone number or postal address. A store with no visible contact details looks like one that does not want to be contacted when something goes wrong.

Shipping

State delivery times, costs, the countries you ship to and the carriers you use. Surprise shipping costs at checkout are one of the most common reasons for abandoned carts, so say it early and link to it from product pages.

Returns and refunds

Explain the return window, who pays for return shipping, the condition items must be in, and how long a refund takes. A generous, clear policy reduces hesitation more than it increases returns for many stores.

About

Say who you are, what you sell and why. A short, honest page with a real name and place builds more confidence than polished marketing copy.

Legal notice, terms and privacy

Most countries require identifying information about the business, terms of sale and a privacy policy. Requirements vary by country, so confirm what applies to you. These pages also signal that the store is a legitimate, established business.

Cookie notice

If you set non-essential cookies, tell visitors and ask for consent where the law requires it. A cookie banner that blocks analytics until accepted is the usual approach.

Make them easy to find

Link every one of these pages from the footer on every page, and reference shipping and returns near the price and in the cart. A policy buried three clicks deep does not reassure anyone.

How Averifly helps

Averifly's trust rules check that a store has reachable contact, shipping, returns, legal and cookie pages. Run a free scan to see which ones are missing on yours.