E-commerce health guides
Practical, no-fluff guides for online store owners, organised by the same categories as your Averifly report. Each one explains what to check, why it matters and how to fix it.
Technical
Speed, uptime, page weight and broken links: the technical foundations that decide whether shoppers and search engines can use your store.
- Core Web Vitals for online stores: a practical guide
What Core Web Vitals measure, why product and category pages usually struggle, and the fixes that make a store feel fast on a phone.
SEO
Titles, meta descriptions, headings, canonical tags and indexability: how search engines find and rank your store's pages.
- Product page titles and meta descriptions that get clicks
How to write unique, search-friendly titles and meta descriptions for every product and category page, and how to spot the ones that are missing or duplicated.
Trust
Contact, shipping, returns and legal pages: the signals that reassure a first-time buyer.
- The trust pages every online store needs
Contact, shipping, returns, legal and cookie pages: what a first-time buyer looks for before paying, and what to include on each.
GEO
Structured data, llms.txt and crawlability: making your store citable by ChatGPT, Perplexity and AI Overviews.
- llms.txt for online stores: what it is and how to write one
What an llms.txt file is, whether your online store needs one, and how to write a clear, useful file that helps AI answer engines understand your catalogue.
- AI crawlers and robots.txt: should your store block them?
Learn which AI crawlers (GPTBot, ClaudeBot, PerplexityBot...) your robots.txt may be blocking, and how to allow them so AI answer engines can cite your store.
- Organization schema for online stores: a JSON-LD guide
Add Organization JSON-LD with address and contact details so AI answer engines and search engines can identify your store as a real, reachable business.
Accessibility
Alt text, labels, page language and landmarks: making your store usable for everyone, including screen-reader users.
- Accessibility basics for online stores: 6 fixes that matter
Six practical accessibility fixes for online stores: alt text, form labels, link text, page language and landmarks. Easier to use for everyone, and better SEO.