All guides
Every guide in one list, from the most recent to the oldest.
Product availability: show stock status clearly
Show in stock, low stock or out of stock on every product page and in Product JSON-LD, so shoppers, search engines and AI carts see the real stock.
· SEO
Black Friday and seasonal sale pages: one permanent URL
Why your Black Friday, Christmas and sales pages should keep the same URL every year, and how to update, link and keep them live between events.
AI shopping agents: get your checkout ready to sell
AI assistants now let shoppers buy without visiting your site. What agentic checkout means for your store and how to prepare your product data and checkout.
Server errors and slow response time on online stores
Why 5xx errors and a slow server response hurt sales and crawling, and how to keep your store fast and online during peak traffic like Black Friday.
Sale price structured data: mark up Black Friday deals
Show sale prices correctly in Product JSON-LD: strikethrough price, sale start and end dates, and the mistakes that make search engines ignore your deals.
· Trust
Return policy structured data for online stores
Show your return window and fees in Google results. How MerchantReturnPolicy markup works, where to put it and how it interacts with Search Console.
WCAG 2.2 for online stores: 6 checks for your checkout
What WCAG 2.2 adds for e-commerce: tap target size, sticky headers hiding focus, logins, repeated checkout fields and drag-only sliders, and how to fix them.
· SEO
Filter pages and faceted navigation for stores
How to keep size, colour and price filter URLs from wasting Google's crawl of your store: block, canonicalise or optimise them, following Google's own guidance.
Black Friday checklist for online stores
What to check on your store before Black Friday: the add-to-cart path on mobile, prices and stock, speed, delivery and returns pages, and product data for AI shopping.
HTTPS and mixed content for online stores
Chrome now asks before opening public HTTP sites. How to check your store's HTTPS, redirects and mixed content so no shopper ever sees that warning.
· SEO
Thin content on product and category pages: how to fix it
Product and category pages with little unique text are hard to rank and easy to mistake for spam. How to spot thin pages in your store and give them real substance.
Product images: size, number and Google's 500 px minimum
Google Merchant Center will require product images of at least 500 × 500 px from January 2027. How to size, count and compress product photos so they sell.
· Trust
EU withdrawal button and returns policy for online stores
EU rules now expect an easy online withdrawal function. See what it involves and how to pair it with a clear returns policy shoppers can find.
Add-to-cart button and cart page: a checklist for stores
Make sure every product page has a visible, working add-to-cart button and your cart has a real URL, so shoppers and crawlers can complete a purchase.
European Accessibility Act for online stores: what to do
The European Accessibility Act applies to many online stores selling to EU consumers. See what it means, who is exempt and the checks to start with.
Product structured data for online stores: JSON-LD guide
Add Product JSON-LD with price, image and availability so search engines and AI answer engines can read your product pages as facts, not guesswork.
· GEO
Organization schema for online stores: a JSON-LD guide
Add Organization JSON-LD with address and contact details so AI answer engines and search engines can identify your store as a real, reachable business.
Accessibility basics for online stores: 6 fixes that matter
Six practical accessibility fixes for online stores: alt text, form labels, link text, page language and landmarks. Easier to use for everyone, and better SEO.
· GEO
AI crawlers and robots.txt: should your store block them?
Learn which AI crawlers (GPTBot, ClaudeBot, PerplexityBot...) your robots.txt may be blocking, and how to allow them so AI answer engines can cite your store.
Core Web Vitals for online stores: a practical guide
What Core Web Vitals measure, why product and category pages usually struggle, and the fixes that make a store feel fast on a phone.
· GEO
llms.txt for online stores: what it is and how to write one
What an llms.txt file is, whether your online store needs one, and how to write a clear, useful file that helps AI answer engines understand your catalogue.
· SEO
Product page titles and meta descriptions that get clicks
How to write unique, search-friendly titles and meta descriptions for every product and category page, and how to spot the ones that are missing or duplicated.
· Trust
The trust pages every online store needs
Contact, shipping, returns, legal and cookie pages: what a first-time buyer looks for before paying, and what to include on each.